product line identity / packaging
Aroma Mediterranea is a brand of cosmetics line for body and face care that has been available for several years, and, while featuring high-quality products at acceptable prices, it had not achieved the expected sales results. Our task was to redesign the existing line – making it more attractive to the target group (tourists, gift shoppers…) and highlighting the products on the shelves.
As this line of products is permeated with the rich fragrances of Mediterranean plants and fruits, the whole line is accompanied by attractive illustrations that convey the spirit of the Mediterranean. The use of attractive colors and the combination of drawings and watercolor paintings convey the feel of Mediterranean nature. The color and structure of the product are visible through the opening on the top which also allows the passage of light through the structure of the soap.
- UJE d.o.o.
- Izvorka Jurić (creative and art direction, design, illustration), Stela Kovačić (illustration, photography), Maja Danica Pečanić (photography)
Awards and honors
part of the ZGRAF exhibition
featured project on Behance – Graphic design
published on Packaging of the World
published on The Dieline
published on ThinkDo3
published on Vizkultura