Aroma Mediterranea

product line identity / packaging

Aroma Mediterranea is a brand of cosmetics line for body and face care that has been available for several years, and, while featuring high-quality products at acceptable prices, it had not achieved the expected sales results. Our task was to redesign the existing line – making it more attractive to the target group (tourists, gift shoppers…) and highlighting the products on the shelves.

As this line of products is permeated with the rich fragrances of Mediterranean plants and fruits, the whole line is accompanied by attractive illustrations that convey the spirit of the Mediterranean. The use of attractive colors and the combination of drawings and watercolor paintings convey the feel of Mediterranean nature. The color and structure of the product are visible through the opening on the top which also allows the passage of light through the structure of the soap.

Client

UJE d.o.o.

Creative team

Izvorka Jurić (creative and art direction, design, illustration), Stela Kovačić (illustration, photography), Maja Danica Pečanić (photography)

The first phase included redesigning the product as such. The shape of the soap was changed: its front part became a square – a more attractive form that also occupies a larger visible portion of the shelf. The “am” monogram is imprinted on the soap’s front part and the entire line of soaps was coded using more distinctive and positive Mediterranean colors. The element of the square was used as brand space and as the shape of the self-adhesive label on the back.

The shape of the vials was also changed: square-based vials with corks were selected. The main label was designed in such a way as to wrap the vial on three sides, leaving the fourth side free in order to enable the visibility of the product’s color and structure. The dynamic arrangement of the products on the shelves creates a rhythm that illustrates the color and structure of the products.