ASPECT dog food

ASPECT is a super-premium dog food brand. It offers high-quality functional nutrition designed to meet the specific needs of individual dog breeds. The project included brand design, product line development, packaging visual identity, a promotional campaign for the brand launch, and website design.

The idea is based on one of the meanings of the name ASPECT – “the way a person, place, or thing appears” – and the familiar idea that beauty comes from within, as outward appearance reflects the health of both body and mind.

The design therefore relies on close-up photographs of dogs’ coats that incorporate the ASPECT brand name, highlighting the coat’s beauty as an indicator of balanced nutrition and good health. At the same time, the photographs evoke the emotion associated with one of the most immediate forms of physical contact with a dog – running your fingers through its coat.

In this product category, the primary information on the packaging is usually the breed, represented by a photograph of the dog’s full body or face. By taking a different approach, ASPECT products stand out on the shelf and attract attention. The colour palette was also selected to create a strong visual impact in a highly competitive retail environment. The combination of colours and contrasting matte and glossy surfaces further communicates the product’s premium positioning.