BEE’S MAGIC propolis balm
verbal communication / visual identity / packaging
B’M propolis balm is a 100% natural product made according to a proven and protected original recipe. Although officially declared as a natural cosmetic, the propolis balm is often used for the prevention and treatment of various skin and mucosal conditions, as it is used in the field of API therapies (treatment with bee products).
It is used by both men and women, so it was important for the design to be unisex, to communicate equally as a cosmetic and as an API therapy product, and to be positioned as a premium in its category.
Overall verbal and visual communication conveys a message about the high quality of propolis balm and the magic effect of bee’s products.
Designed in a contemporary and subtle manner with sustainable materials such as wood, glass, and paper with an organic structure. The design is based on black and white graphics with a focus on gold hot foil stamped elements which emphasize the B’M monogram and slogan “Chosen by the bees”.
Client
- Honey Heaven d.o.o.
Creative team
- Izvorka Jurić (creative and art direction, design), Igor Poturić (verbal communication), Izvorka Jurić and Marko Mikičić (illustration), Natalija Najjar (production manager), Jurica Kos (photography)
Awards and honors
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IdejaX Best of Ad-Making silver award in the Design category
IdejaX, 2020., Croatia
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published in book “Creative portfolio of the best of Adriatic advertising”
2021, International
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published in book Pregled hrvatskog dizajna 19/20
Croatian Designers Society, 2020, Croatia
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part of “Exhibition of Croatian Design 19/20”
Croatian Designers Society, 2020, Croatia
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finalist ZGDW Award
Zagreb Design Week, 2020, Croatia
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published in Creativverpacken magazin
2020, Germany
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published on The Dieline
2020., Internacional
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published on Packaging of the World
2020, Internacional
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published on World Brand Design Society
2020, Internacional
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featured project on Behance – Graphic design
2019, International