BITE ART

BITE ART are unique art-cookies created by artist Ana Šerić as part of her Edible Art project which promotes Croatian art.

These are traditional pepper biscuits taken to a new level – enriched with reproductions of Croatian artworks and transformed into an interactive souvenir that stirs one’s senses and touches one’s heart.

The brand and the edible art project logo are in the form of pepper biscuits. Graphically, it reminds of a picture frame and, using an intervention in a bite-shaped form literally conveys the name of the product – bite art. The brand idea was applied to the packaging using a photograph combining a pepper biscuit with a bitten-off part and artwork. The graphic shape of the project logo was also used as a frame for the artwork presented. The product is also distinguished by top-notch production, where exclusivity is achieved by using glossy black foil on a mat black base, and a special color scale for the presentation of an individual artist – in harmony with the aesthetics and the color of the artwork itself.

The packaging of the product consists of the main sleeve, a protective foam insert, a certificate affirming the work’s authenticity, and a solid base with a collection of four pepper biscuits. The sides of the packaging are designed as spines of a book since this product is really more about the content than the cover itself, or – you could say – it has a deeper meaning than the first look reveals.

After consummation, the solid product base (box) transforms into a stand-alone frame with reproductions of four artworks from the author’s collection. The frame functions as an attractive part of an interior, a travel souvenir, or a lovely gift, giving this product an added value.