Brachia olive oil
identity / branding / packaging
Brachia is a Croatian olive oil premium brand from the island of Brač. The task was to design labels for the standard and premium packaging which would define the oil’s quality and authenticity, and also to design the packaging for the exclusive edition which would define the oil as a premium, high-quality, original, and valuable product.
Standard and premium lines of Brachia olive oil come in the existing glass packaging. Due to the segmenting of target groups and different and specific market placement, two different kinds of labels were designed for these two lines.
The exclusive handmade packaging of Brachia olive oil is a practical gift or souvenir. Shaped as an olive fruit, the ceramic packaging has a layer of white coating. The neck is shaped like a small olive branch on which a pendant designed as an oil leaf is affixed. The ceramic bottle comes in a cardboard box wrapped in wood-structured paper, along with a small metal funnel/cap designed for use after the original wooden cap has been removed. The product stands out in the market because of its re-usability as a decorative and functional object. As for the packaging, it stands apart due to its design that clearly communicates its purpose – an olive fruit for olive oil, and the advantages of the product – white ceramics in an almost pharmaceutical form for a healthy aliment.
Client
- Brachia p.z
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- designed for Tridvajedan
Creative team
- Izvorka Jurić and Jelena Gvozdanović (design of ceramic packaging “Olive”), Izvorka Jurić (visual identity and design of product lines), Mladen Šarić (photography), Maja Danica Pečanić (photography)
Besides the classic types, flavored olive oils (lemon and chili) are also offered in the exclusive packaging. The distinction between the flavors was achieved with color coding. These small “olives” come in single cardboard packaging or in shared packaging containing all three sorts of Brachia olive oil.
Awards and honors
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Forms of Oil design certificate
Olio Officina Festival, 2019, Italy
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featured project on Behance – Graphic design
2016, International
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part of a traveling exhibition “Contemporary Croatian Design – In a Nutshell”
CDS and Croatia Ministry of Culture, 2012, Croatia
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published in a book “Hrvatski dizajn sad / Croatian Design Now”
Victor Margolin and Feđa Vukić, 2009, Croatia
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Creativity Annual Gold Award
38th Creativity Annual Awards, 2008, USA
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ADI Graphic Design Annual
Art and Design Institute of China Academy of Art, 2008, China
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ZGRAF honorable mention
ZGRAF 10, 2008, Croatia
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Golden Drum finalist
Golden Drum Festival, 2008, Slovenia
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The Cup Award
International advertising cup – ICAC, 2008, Slovenia
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FESTO Golden Bell
16. FESTO – Festival of Marketing Communications, 2008, Croatia
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published in Novum – the world of graphic design
New Media Magazine Verlag GmbH, 02 / 2008, Germany
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published on The Dieline
2008, Internacional
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published in Israeli Design Magazine
2008, Internacional
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PRINT’s A+C=D Business Graphics Review
PRINT Magazine, 2007, USA
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Nomination for President Award – Top 5 packaging of the world
WPO – World Packaging Organization, 2007, Worldwide
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WorldStar Award for Packaging Excellence
WPO – World Packaging Organization, 2007, Worldwide
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published in DesignWeek
DesignWeek Magazine, 2006, GB
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040506 Exhibition of Croatian Design
CDS – Croatian Designers Society, 2006, Croatia
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BEDA European Design Award
Bureau of European Design Associations, 2006, EU
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FESTO Silver Bell
14. FESTO – Festival of Marketing Communications, 2006, Croatia
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CroPak of the Year
Institute of Packaging and Printing, 2006, Croatia