Croatia in a Box
verbal communication / identity / brending / stationery / packaging / web pages
Croatia in a Box is a brand in the tourism and gastronomy sector. Croatia in a Box delivers high-quality Croatian products in the product line of gift/souvenir packaging.
The project includes the creation of verbal and visual communication, visual identity, and the design of the packaging systems for a line of gift boxes for various combinations of product packages. The communication is primarily oriented to tourists. It is also intended for Croatian citizens looking for an interesting, valuable showpiece present.
The basic idea is based on communicating Croatian heritage in a different way in order to avoid corporate tricolor national identity, and to depict a new identity that would present the traditional values and cultural heritage of Croatia in a modern and emotional way.
The identity aims to capture one’s attention and differ from the classic premium offer in this sector, conveying the emotion of the Croatian experience and presenting Croatia as a place rich in colors, flavors, scents, and pleasures.
The brand visual and slogan are placed in a square form as the basic elements of the Croatian national identity which also points out the very meaning of the brand – a gift box. The identity was built by selecting elements of Croatian heritage (the pleter – an interlacing-ribbon pattern, Glagolitic alphabet, folk embroidery, ornaments of architecture, etc.) stylized and interpreted using the colors of the Mediterranean and continental Croatia, designed in a modern and emotional way.
As part of the project, various promotional materials were made, together with five different sizes of gift packaging in which, using the modular system, 20 different combinations of product packages can be packed.
The boxes are hard laminated, printed in full color, and matte coated, and the geometric elements of the patterns are printed in gold-foil print selectively over the entire surface of the box to give a particularly interesting premium look. Designed as a drawer system, it opens by pulling the textile ribbon in the color of decorative strips (the Croatian pleter) which is a part of the design of every box.
All the products in the box are further wrapped in colored decorative paper and marked with gold Croatia in a Box labels. Every package contains a short story about Croatian products, also specifying the contents of the particular gift package.
Awards and honors
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featured project on Behance – Packaging Design
2017, Internacional
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part of the ZGRAF exhibition
2016, Croatia
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part of the exhibition Zagreb Design Week
2016, Croatia
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honorable mention of the Croatian Design Society for Packaging Design 15/16
Croatian Design Society, 2016, Croatia
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finalist CroPak Award
2016, Croatia
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published on The Dieline
2015, Internacional
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published on Packaging of the World
2015, Internacional
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published on The Lovely Package
2015, Internacional
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published on Package Inspiration
2015, Internacional
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published on ThinkDo3
2015, Internacional
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published on Vizkultura
2015, Croatia