Croatia in a Box

Client

Ecolo d.o.o.

Creative Team

Izvorka Jurić (creative and art direction, design, illustration)

Igor Poturić (copywriting)

Stela Kovačić (collaborator)

Maja Danica Pečanić (photography)

Croatia in a Box is a brand in the tourism and gastronomy sector. Croatia in a Box delivers high-quality Croatian products in the product line of gift/souvenir packaging.

The project includes the creation of verbal and visual communication, visual identity, and the design of the packaging systems for a line of gift boxes for various combinations of product packages. The communication is primarily oriented to tourists. It is also intended for Croatian citizens looking for an interesting, valuable showpiece present.

The basic idea is based on communicating Croatian heritage in a different way in order to avoid corporate tricolor national identity, and to depict a new identity that would present the traditional values and cultural heritage of Croatia in a modern and emotional way.

The identity aims to capture one’s attention and differ from the classic premium offer in this sector, conveying the emotion of the Croatian experience and presenting Croatia as a place rich in colors, flavors, scents, and pleasures.

As part of the project, various promotional materials were made, together with five different sizes of gift packaging in which, using the modular system, 20 different combinations of product packages can be packed.

The boxes are hard laminated, printed in full color, and matte coated, and the geometric elements of the patterns are printed in gold-foil print selectively over the entire surface of the box to give a particularly interesting premium look. Designed as a drawer system, it opens by pulling the textile ribbon in the color of decorative strips (the Croatian pleter) which is a part of the design of every box.

All the products in the box are further wrapped in colored decorative paper and marked with gold Croatia in a Box labels. Every package contains a short story about Croatian products, also specifying the contents of the particular gift package.