Croatian Mint’s “Cross” medal product design

Client

Croatian Monetary Institute

Creative Team

Izvorka Jurić (creative and art direction, packaging design, illustration / graphic art)

Marko Koržinek (coin design)

Igor Poturić (copywriting)

Jurica Kos (illustration / graphic art, photography)

Valentina Šuljić (reproduction of graphic art, copper etching)

Natalija Najjar (production manager)

The task was to design a product line of gifts medals for the Croatian Monetary Institute, for occasions that follow key events in our lives. Project also involved design of individual product lines, overall communication and design of a packaging that fits various gift medals, giving them added value and making them attractive for a wider audience, not just collectors.

This particular design is a gift for Christian occasions (baptism, first Communion, etc.). The solution is a Cross medal with more modern form and design. The front of the medal is a contemporary interpretation of the basic Christian symbol, the cross, in a landscape imbued with a spiritual experience, together with St. Francis of Assisi’s message “For it is in giving that we receive.” The back of the medal is intended for personalization. The design uses a contrast of glossy and matte surfaces and a subtle engraved structure to show the layering of the theme within a pure geometric form.

The packaging is designed as a gift box and display package in one – a hardcover box, with visible silver or gold details, depending on whether the package is holding a gold or silver medal.

The Regular edition is produced by combining offset and hot foil stamping, while the Special Limited Edition series has 40 lids with the reproduction of a copper etching hand signed by a printmaking artist, as well as a silver foil stamped on top of it. This way, the packaging itself becomes an exhibit of special value, not just a “wrapper” for the gift medal it holds within.

The project also includes product design – the medal that is planned to be produced as gold or silver medals.

The front of the medal is a contemporary interpretation of the basic Christian symbol – the cross, while the back is intended for personalization. The design uses a contrast of glossy and matte surfaces and a subtle engraved structure to show the layering of the theme within a pure geometric form.

The packaging design development process gives added value to the product. The originally made illustration was transferred to the lid of the box, and in a limited edition, it was produced as a signed author’s work of art.

The Special Limited Edition series has 40 signed lids with the reproduction of a copper etching made by a printmaking fine arts artist, as well as a silver foil stamped on top of it.

With this Special Limited Edition reproduction, every box becomes a unique art specimen. This way, the packaging itself becomes an exhibit of special value, not just a “wrapper” for the gift medal it holds within.