ekoBrachia olive oil identity
identity / branding / packaging
Organic extra virgin olive oil ekoBrachia is a special edition of Brachia premium olive oil product line.
The identity of the product is based on the simplified elements of Brachia identity, using only two colors (white and green), together with the color of paper. The basic element is the artwork of olive leaves (part of Brachia’s visual identity), produced by cutting the label in such a way that they give the impression of sticking out from a flat surface, illustrating the natural/organic olives coming from Brachia.
The label is screen-printed on 100% recycled paper, with illustrations of olive leaves that are lifted from the label in the surrounding area, making the otherwise flat label spacious – 2D to 3D.
A particularly good effect is achieved on the shelf, where arranging a large number of bottles into a line results in a larger number of lifted leaves that give a playful impression of nature.
Client
- Brachia p.z.
Creative team
- Izvorka Jurić (design), Maja Danica Pečanić (photography)
Awards and honors
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published in the book “The Favourite Design – Organic”
2020., International
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International Design Award QuadAward
Quadaward UG, 2014, Germany
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part of “Exhibition of Croatian Design 13/14”
Croatian Designers Society, 2014, Croatia
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finalist CroPak Award
2014, Croatia
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published on Packaging of the World
2014, Internacional
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part of “Retrospective ZzID 2009-2013″
Design Center at the Croatian Chamber of Commerce, 2014, Croatia
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published on Vizkultura
2014, Croatia