Play reel

ekoBrachia olive oil identity

Client
Brachia p.z.
Creative Team
Izvorka Jurić (design)
Maja Danica Pečanić (photography)

Organic extra virgin olive oil ekoBrachia is a special edition of Brachia premium olive oil product line.

The identity of the product is based on the simplified elements of Brachia identity, using only two colors (white and green), together with the color of paper. The basic element is the artwork of olive leaves (part of Brachia’s visual identity), produced by cutting the label in such a way that they give the impression of sticking out from a flat surface, illustrating the natural/organic olives coming from Brachia.

The label is screen-printed on 100% recycled paper, with illustrations of olive leaves that are lifted from the label in the surrounding area, making the otherwise flat label spacious – 2D to 3D.

A particularly good effect is achieved on the shelf, where arranging a large number of bottles into a line results in a larger number of lifted leaves that give a playful impression of nature.

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(2x) Awards
QuadAward
2014
CroPak Award finalist
2014
(2x) Exhibitions
Exhibition of Croatian Design 13/14
2014
Retrospective ZzID 2009-2013
2014
(4x) Publications
The Favourite Design – Organic (book)
2020
Packaging of the World
2014
The Dieline
2015
Vizkultura
2015