Ericsson Nikola Tesla “Young Talented Professional”

Ericsson Nikola Tesla, a leader in information-communication technologies, managed to change the scope of its activity, becoming a unique example of a Croatian company that has reinvented itself. ENT decided to become the first company in the country with a complete annual report – including general, social, and financial aspects of their business.

The annual report was produced as a typographical solution entitled “Young Talented Professional”, emphasizing creativity based on knowledge and experience as the company’s unique comparative advantage. Set in the foreground, the designed messages creatively and directly communicate the basic values – the mission, vision, goals, and accomplishments – that the company wants to share with others.

At the first encounter with the report, its cover paper and additional transparent print with orange-scented varnish convey the company’s fresh approach to business, but also to people and society in general.

The grid system enables different treatments of the information contained because there are three different sections integrated in the publication. The entire publication was made without illustrations or photographs, using just typography and only three colors.