Fjori Fôra rebranding

verbal communication / visual identity / promotional materials

Fjori Fôra is a result of a demanding and full-scale rebranding project in which we set out a new brand strategy and brand architecture for the complex group of products. A new name, verbal communication, visual identity of the group, and the identity and design of the packaging of individual product lines within the group were created.

The Ćurin family makes natural products, primarily cosmetics, based on a line of essential oils from wild and cultivated plants. Due to the configuration of the terrain, mechanization is used sparsely so the plantations are still harvested in the traditional way. The picking of wild plants on the entire island of Hvar adds a special value to it.

Our aim was to increase the brand’s visibility and recognition in the Croatian, regional, and global markets and to create a long-term image of a brand based on natural and original values that market contemporary products of superior quality produced by a sustainable and socially responsible family farm.

The main idea of the identity and all creative communication is based on evocative, poetic elements conveying the originality and distinctiveness of the island product. The use of almost monochromatic motifs and traditional methods and techniques such as herbariums, plant impressions in clay, imprints on paper or canvas, antique illustrations, etc. emphasizes the importance of the plants, and the hot foil-stamped elements in dark gold-copper color communicates the high value of the product.

The basic line of Fjori Fôra products is a line of essential oils, available as individual packaging and in a gift set with a diffuser. Other Fjori Fôra product lines, like the line of bio spices, have a separate communication, including a slogan, because they address a specific target group or operate in specific market categories.




  • ĆURIN - agricultural crafts and trade

Creative team

  • Izvorka Juric (creative and art direction), Igor Poturic (verbal communication), Izvorka Juric (design), Jurica Kos, Marijo Franic (illustration), Natalija Najjar (production manager), Jurica Kos (photography)
Awards and honors

published in book Pregled hrvatskog dizajna 21/22
Croatian Designers Society, 2022, Croatia

part of “Exhibition of Croatian Design 21/22”
Croatian Designers Society, 2022, Croatia

finalist at the Fedrigoni TOP Award
2022, International