GENOS laboratory DNA testing kits

packaging / direct marketing / poster

Genos is the first private DNA laboratory in the region that performs all types of DNA analyses. Using state-of-the-art laboratory equipment and methods and validated protocols, Genos offers a complete service, from isolating DNA to interpreting the results.

Genos DNA testing kits are intended for self-sampling. Using the collector in the packaging, a swab sample of the buccal mucosa is taken. The sample is then placed in the returnable container enclosed and sent back to the Genos laboratory for analysis. As one of the basic requirements, the product has a hard outer packaging protecting the collector from damage.

The DNA-testing product line currently includes six products. Design is based on a modular system that enables lower production costs and a quick response to the development of new products based on the latest discoveries in genetics. The tube is made of white matte cardboard with selectively printed UV varnish on the stylized illustration of a DNA chain. The self-adhesive labels are designed in a specific color, and the photograph is associated with the purpose of the product.


  • GENOS d.o.o.

Creative team

  • packaging: Izvorka Jurić (creative idea, art direction, design), Jelena Gvozdanović (design of materials within packaging), Maja Danica Pečanić (photos of packaging)
  • _
  • direct marketing: Izvorka Jurić i Jelena Gvozdanović (creative idea, text, design)
Awards and honors

part of “Exhibition of Croatian Design 13/14”
Croatian Designers Society, 2014, Croatia

published on The Dieline
2014., Internacional

published on Packaging of the World
2014, Internacional

published on Vizkultura
2014, Croatia

part of “Retrospective ZzID 2009-2013″
Design Center at the Croatian Chamber of Commerce, 2014, Croatia