identity / branding / packaging / print / interface elements / web pages
KOER is a brand of Klimaoprema d.d., a company dedicated to the development and production of HVAC (heating, ventilation, and air conditioning) devices and applications and automatic building management systems. KOER products are based on new ideas and technologies keeping up with global trends and users’ needs and are oriented to the global market.
We wanted to avoid the usual approaches to identity design in this market niche and to communicate intelligent, sophisticated, and modern solutions that these products offer, thus making this brand stand apart in its product category.
The basic element of the identity is a logo representing a stylized scale that indicates the essence of the product: the possibility of changing the settings to fit one’s needs – in other words, managing the environment. The form is at the same time dynamic – rhythm of surfaces, and stable – the overall form with a vertical orientation. It also represents a balance struck in a cozy and comfortable environment. The KOER logo has been designed using a modern typographic intervention. As it is powerful enough, it can function independently in some applications.
The numerous materials designed as part of this project include elements of a user interface, packaging, various business and promo materials, brochures, a fair stand, an animated brand signature, a website, etc.
- Klimaoprema d.d.
- Izvorka Jurić (creative and art direction, design), Jelena Gvozdanović (copywriting, design), Anka Stiskalov (brand animation)
Awards and honors
International Design Award QuadAward
Quadaward UG, 2014, Germany