Liberatorij

verbal communication / visual identity / promotional materials

Our task was to create a name, verbal communication, and visual identity for Emotional Freedom Techniques practitioner Svetlana Del Vecchio.

Emotional Freedom Techniques (EFT) is an alternative treatment method that offers healing from physical and emotional pain and distress. It’s also referred to as “tapping” or “psychological acupressure” – a form of acupuncture that uses the fingertips to stimulate energy points in the body.

The name was created by the merging of the words liber (the root of the word freedom in Latin) and laboratory: hence Liberatorij (Liberatory) – a place where we come to learn how to release emotions and restore lost harmony and energy balance.

Client

  • Liberatorij j.d.o.o.

Creative team

  • Izvorka Jurić (creative and art direction, design), Igor Poturić (verbal communication), Žarko Kuvalja (brand animation), Natalija Najjar (production manager), Jurica Kos (photography)
Awards and honors

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featured project on Behance – Branding
2021, International

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published on CardDsgn
2021, International

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published in book Pregled hrvatskog dizajna 19/20
Croatian Designers Society, 2020, Croatia

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part of “Exhibition of Croatian Design 19/20”
Croatian Designers Society, 2020, Croatia

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published on World Brand Design Society
2020, International