Lintar olive oil

verbal communication / identity / branding / packaging

Lintar olive oil is a result of Cemex Croatia company’s longtime investments in sustainable development. After they established the Lintar Co-operative to reclaim the land used by the local community for growing agricultural crops (primarily olive trees), Cemex planted indigenous species of olive trees on the southern slopes of the Kozjak Mountain.

Cemex collaborated with the local olive oil refinery in all project phases, from the market positioning and product naming strategy to the product identity and packaging design. The name Lintar was derived from the Greek word for funnel, which is also the old name for the Bay of Kaštela, the geographical origin of the oil.

The Lintar brand and packaging design was inspired by the shape of a funnel and by the act of pouring liquids. Hence we used Maline typography for writing a name that looks as if it was written by pouring oil on a flat surface. Also, the bottle has the shape of a funnel.


  • CEMEX Hrvatska d.d.
  • _
  • designed for Tridvajedan

Creative team

  • Nelija Rudolfi, Izvorka Jurić (creative strategy), Jelena Gvozdanović (copywriting), Izvorka Jurić (art direction, design), Natalija Najjar (DTP), Nikola Futač (animation)
Awards and honors

Red Dot for High Design Quality
Red Dot Design Award: Communication Design, 2010, Germany

Pentawards Gold Award – Luxury Gourmet Food
Pentawards, 2010, Worldwide

part of “Exhibition of Croatian Design 09/10″
CDS – Croatian Designers Society, 2010, Croatia

Art Direction Club Croatia Gold in the category of packaging
Art Direction Club Croatia, 2010, Croatia

published on The Dieline
2010, Internacional

published on The Lovely Package
2010, Internacional