Next Level Naturals food ingredients

Next Level Naturals is an international B2B brand offering a range of healthy food ingredients and innovative plant-based proteins for the food of the future. The portfolio includes ingredients derived from potatoes, wheat, beans, peas, lentils, and other plant sources.

The brand name represents the next, higher level of agricultural products – innovative food ingredients for the future. Building on the idea of taking food to “the next level”, the visual identity illustrates a process of moving upwards, towards the next stage in sustainable food development. A modular logo system was developed to accommodate the long brand name, allowing abbreviated versions to be used across digital media.

The range comprises 40 products in different packaging formats and sizes, the most common being a 25 kg paper bag. The products are organised into three lines – proteins, starches, and complementary ingredients – with the system designed to accommodate future expansion.

Given the extensive product range, a typographic approach was chosen for the packaging design system. Bold, strong typography is combined with Diurnal, a contemporary humanist sans serif that provides excellent legibility at all sizes. The identity of the product range is built around the brand design, a systematic approach to product naming, and colour coding that distinguishes the individual product lines.