OMNIVIA rebranding
verbal communication / identity / brending / stationery / print / web pages
OMNIVIA (former “Radmanove mlinice agency”) provides first-class professional guidance for a wide variety of attractions and experiences that Omiš and Dalmatia as destinations can offer. Years of continued growth and improvements led to the change of its name and the creation of a new visual identity that will better reflect the agency’s top-quality services and high professionalism.
The new brand OMNIVIA, reflects the agency’s clear mission and vision: by combining the Latin prefix omni and the word via, meaning “every time” or “in every way”, the name communicates the agency’s multilayered destination offer.
The selection and treatment of photographs, often combining two opposite motifs, convey the message of diverse experiences that OMNIVIA can offer.
The modular character of visual identity opens up the possibility of making a variety of attractive promotional materials – wearable, print, or online.
Client
- OMNIVIA DMC
Creative team
- Izvorka Jurić (creative and art direction, design), Jelena Gvozdanović (copywriting), Stela Kovačić (design of pictograms, brand animation, photography), Matija Tolić (web development)
As for the logo and monogram, the symbols incorporated in it evoke the location and its assets: “O” for the initial letter of the brand’s name and creative strategy of wholeness, perfection, and balance of OMNIVIA programs; “M” reminding of the destination’s specific landmarks – mountains and the Cetina canyon; and “A” with a wave, symbolizing the river and sea.
Also contributing to the identity are the playful patterns that, with their form and tone, communicate the distinguishing features of the place where the sea meets the river, where green meets blue, and where the past meets the present.