SAMPÉ gin

Client

High spirits

Creative Team

Izvorka Jurić (strategy, creative and art direction)

Jurica Kos (creative and art direction, design, photography)

Igor Poturić (naming, copywriting)

Natalija Najjar (production manager)

SAMPÉ is a premium gin distilled in Croatia from the finest Croatian grapes. Its wine distillate, with a refined combination of botanical aromas including pine, lemon, and Adriatic salt, draws its inspiration from the sea and is deeply connected to the Mediterranean.

Across the Mediterranean, the legend tells of St Peter catching a John Dory and leaving his fingerprints on its body. This is why the fish is still known by names derived from the saint’s name – Šanpjer, Saint-Pierre, Sampé. Inspired by this ancient tale, we named the premium gin SAMPÉ as a tribute to the Mediterranean – a mythical place where the divine touch permeates nature and its precious gifts.

The light blue glass and wooden stopper, shaped like a sailor’s cap, contribute to the overall Mediterranean character.

The custom-designed bottle features a texture on the front that resembles the sea’s surface.

The brand name is mirror-printed on the back of the bottle so that, when viewed from the front through the gin and textured glass, SAMPÉ appears submerged beneath the surface of the sea.

The effect slightly distorts the typography, creating intriguing shapes and structures that change as the bottle is turned or viewed from different angles.

The Rector typeface, designed by Hrvoje Živčić, was selected for its ideal balance of monumentality and elegance.

A gift box embossed with the texture of a fishing net conceals a rich Mediterranean catch. Designed as a drawer-style box, it securely holds the bottle during transport while enhancing the exclusivity of the product.