UJE olive oil shop

UJE is the first Croatian olive oil shop specializing in top-quality olive oils and delicatessen. When UJE had just entered the market, a strong visual identity was needed. The visual identity had to clearly communicate the characteristics of the product (oil) and those characteristics had to be visible in all company materials.

UJE logotype is designed by an intervention in typography. The logotype’s liquid form, combined with primary color, sets the basics of the visual identity. Color is the most important element that defines identity in the strongest way. As an additional graphic element in some company materials a structure made by repetition of the logotype is used. To additionally emphasize the natural and ecological elements that the brand is promoting, all UJE company materials (business stationery, paper bags, wrapping paper, POS posters, leaflets, etc.) are printed on matt, uncoated eco paper.