Zdenka rebranding

With its long tradition (dating back to 1897), Croatian dairy brand Zdenka has been recognized as high-quality cheese with a unique flavor. It is a cheese meant for pleasure: natural, made of the finest domestic milk, and good for health.

The task was to design packaging for Zdenka’s premium and standard line of cheese products. The packaging was supposed to define these cheeses as high-quality traditional cheeses, and yet suitable for the modern market. Because of the target market segment and the strong connection with the old brand, established over the years, the basic form, main elements, and colors were to be maintained in the redesigned brand.

The packaging for Zdenka cheese is a combination of retro branding and the redesigned visual identity of the packaging. We decided to use the company’s basic color – dark blue – as the main color for all lines of Zdenka products. As a result of the unusual color treatment in this segment, a distinction in the market was achieved. The design of all lines of products includes dark blue with the addition of other colors, depending on the line or product. This enables the brand to be recognizable even when a cheese, together with its packaging, is being sliced at a point of sale. In the premium line, the dark blue color is combined with bronze, silver, or gold.