We participated in the 3T – Tourism, Travel & Tech conference

Izvorka Jurić delivered a lecture on branding in tourism at a unique conference that combines tourism and IT

Over the years, working on a design for the Croatian tourism sector, Design Bureau Izvorka Jurić has completed many successful projects. Some of them were shared by Izvorka Jurić at the 3T – Tourism, Travel & Tech conference, the first conference that brings together tourism and IT as leading and essential sectors of the Croatian economy.

In the lecture titled ‘Tourism and Communication – Branding to Attract Desired Guests,’ Izvorka Jurić presented some of the original brand products of Croatian entrepreneurs, rebranding of tourism agencies, and materials from hotel chains worked on by Design Bureau Izvorka Jurić, which are now globally successful. This emphasized the importance of branding domestic products and services.

We would like to express our gratitude to the conference director Oleg Maštruko and the organizer Bug.hr for the invitation!

During the conference, we exchanged a lot of useful information and experiences, and we were particularly impressed by two lectures on the topic of virtual tourism.

Miikka Rosendahl, the founder of the virtual reality studio ZOAN, presented through the lecture ‘How We Built the Virtual Capital of the World,’ one of the latest projects of his studio: Virtual Helsinki – an interactive Finnish capital that can be visited and experienced in virtual reality. This is a pioneering project that represents another step towards Helsinki’s goal of becoming a leader in sustainable tourism while simultaneously enhancing the city’s reputation as an adopter of the latest digital innovations.

Virtual tourism is globally recognized as an interesting and growing topic. Consumers are increasingly aware of the climate impact of tourism and want to make responsible decisions.

Virtual tourism will enable fast travel around the world and interactions with other tourists and locals, while simultaneously being the most environmentally friendly way of traveling. By entering the digital world, a virtual tourist can move from the present to the past, experience a location through four seasons, explore hard-to-reach places, attend events for which there wouldn’t be enough time otherwise, or shop in a virtual souvenir store and have items delivered by mail.

The second lecture, ‘The Use of Virtual and Augmented Reality in Tourism” was delivered by Darian Škarica, the leading regional expert in virtual reality and the director of the virtual reality studio Delta Reality. He presented new possibilities that virtual reality brings to the development of tourism. It was impressive to see the works of experts from Croatia who are equally successful in serving both domestic and international markets.

Photograph: 3T Conference