Brachia KIDS in the media
The brand Brachia and Design Bureau Izvorka Jurić are launching another innovation in the field of Croatian olive oil – special packaging for children
Recently, the first Croatian olive oil for children, Brachia KIDS, has been launched – numerous Croatian media have covered the finest from the organic harvest, and the news.
The Brachia brand and Design Bureau Izvorka Jurić brings another innovation in the field of Croatian olive oil – special packaging for children. It is olive oil designed for preschool and elementary school children.”
“I firsthand witnessed that the product’s design enables differentiation and highlights authentic quality in the market. In the premium olive oil market, there is high competition due to the expensive raw material, given its limited availability. Therefore, you are forced to develop added value. Without design, Brachia could never be presented on the restaurant table and compete with oils on the foreign market, regardless of the high quality of the oil. In the case of Brachia Kids olive oil, design plays a crucial role in attracting and entertaining the child, as well as telling the story of olive oil, which is still underused in Croatian cuisine despite its medicinal properties, making it contradictory to its health benefits,” stated Leopold Botteri, the manager of the Brachia cooperative.
Without design, Brachia could never be presented on the restaurant table and compete with oils on the foreign market, regardless of the high quality of the oil.
“I hope that Brachia Kids will be equally recognized among children and numerous design expert juries, just like Brachia Olive. Both products, each in their own way, are an ideal gift that combines Croatian production and design,” explained Leopold Botteri, among other things, the owner of UJE, a brand representing the finest Croatian oils and gastronomic delicacies.
Thank you to the media for covering the Brachia KIDS project, and we hope that this product will help parents add significant nutritional value of olive oil to their children’s diet.
We highlight some of the announcements:
Jutarnji list – “Lansirano prvo hrvatsko maslinovo ulje za djecu – Brachia KIDS”
T-portal – “Ovako su Bračani odlučili približiti maslinovo ulje djeci”
Journal – “Brachia kids – prvo hrvatsko maslinovo ulje za djecu zabavne i edukativne ambalaže”
Media Marketing – “Lansirano prvo hrvatsko maslinovo ulje za djecu Brachia KIDS – najbolje iz ekološke berbe”
