Izvorka Jurić, creative director of Dig studio, held a guest lecture on branding and packaging design at University North in Koprivnica, Croatia.
Drawing on selected projects and examples from our studio’s practice, the lecture explored how to build contemporary brands—from research and strategy to visual identity and final packaging design.
Special attention was given to packaging as an interdisciplinary field where design, functionality, communication, and market requirements come together. Bringing together students of Media Design and Food Technology, the lecture highlighted the importance of collaboration between creative and technical disciplines in developing successful products.
We’re always happy to share our experience with future professionals and encourage a broader understanding of design as a strategic and collaborative process.
Many thanks to University North for the invitation and to the students for their interest and participation!
Read more about the lecture on the University North website.
