For the Croatian Monetary Institute, we designed the product, conceived the packaging concept for commemorative medals, and handled the overall communication and design of individual product lines.
The project’s basis is the design of distinctive packaging for various commemorative medals and special product lines of the Croatian Monetary Institute, adding value to the products and making these traditional items more accessible to a broader, younger audience, not just collectors.
The project includes the conceptualization and design of the products themselves – commemorative medals produced in gold and silver variants.
Conceptual solution
The ideation solutions included a creative strategy to expand into new target groups in the Croatian market, primarily attracting a younger audience seeking an attractive, lasting gift for various special occasions. Secondly, it was necessary to design a product and packaging that would enable expansion into other markets in the region and worldwide.
Two solutions were selected for acquisition and implementation. The ‘Day’ line, within which two products have been currently realized – a wedding commemorative medal and a commemorative medal for the Holy Confirmation occasion, and the ‘Cross’ line with medals for various Christian occasions. As part of this line, a regular edition and a special Limited series executed in the technique of copper engraving have been realized.
On the packaging of the “Dan” line, a combination of offset printing, thermography providing a tactile experience, and foil printing was used. The foil printing indicates whether the medal in the packaging is silver or gold. The design is based on subtly balanced relationships between materials and techniques, putting the product and messages at the forefront.
The process also involved extensive testing of different typographies, both for packaging design needs and for personalizing medals, where specific technical requirements needed to be met.
