First Round Amsterdam

Design Bureau Izvorka Jurić at the First Round conference in Amsterdam

Design Bureau Izvorka Jurić was the first representative of the Croatian design scene to be invited to showcase their work at the First Round, a prestigious conference featuring established global design studios, recently held in Amsterdam.

The First Round conference took place in the Amsterdam Film Museum’s spectacular architecture. It was organized by UnderConsideration, a renowned American design studio responsible for several popular design blogs with millions of views, including Brand New, the most famous.

The First Round is a one-day presentation to clients of original design concepts, showcasing conceptual solutions for logo, identity, and branding projects.

Among the speakers were representatives of relevant design studios from today’s design scene, including Studio Dumbar, Thonik, D8, Lava, Beau Colin Studio, and Giada Tamborrino Studio from Amsterdam, as well as Tarek Atrissi Design from Barcelona, Bedow from Stockholm, Kokoro & Moi from Helsinki, Bond from Helsinki, Studio Eduardo Aires from Porto, and Design Bureau Izvorka Jurić from Zagreb.

The design of product identity and packaging for the Croatian Mint project was used to present our working process to a global expert audience.

“To our surprise, the bonus value that occurred is that designers share the strategy and research that usually precedes the first round of design solutions, providing additional insights into how different designers approach the design process. The reactions from participants and speakers were extremely positive, and we are thrilled to be able to provide this rare insight into the processes and thinking of many designers,” said Bryony and Armin, co-founders of UnderConsideration.