Interview for the Advertiser Serbia

Izvorka Jurić for Advertiser Serbia: The Growing Role of Branding in Modern Society

Izvorka Jurić, our creative and art director, recently shared her insights in an annual interview with Advertiser Serbia. As a renowned expert in branding and design, she discussed the evolving role of branding and marketing in today’s cultural and social landscape. In the interview, Izvorka highlighted how brands have become key players in shaping modern society, influencing not just consumer behavior but also broader cultural narratives.

The article titled [CREATIVES & CREATIVITY 2024/25] IZVORKA JURIĆ, Dig Studio: “Branding and marketing play a significantly more important role today than before, as brands are a very important cultural and social actor.” can be found at the link here.

A big thank you to Advertiser Serbia for inviting us to be part of this conversation!