Plasinia introduced a multipurpose sanitizer

Multipurpose sanitizer with eucalyptus, lemon, and tea tree, which is antibacterial, and antiviral, produced in Croatia, and in packaging made of recycled plastic, is the new product coming from Plasinia

Plasinia is a natural cosmetics brand from Lika, created from medicinal herbs and water from one of the purest rivers in the world – the Gacka River. Their products are free from preservatives and unnecessary additives, entirely organic, and handmade.

In response to the crisis caused by the Covid-19 virus and the increased demand for disinfection products in the market, Plasinia is introducing a new product to its lineup. A multipurpose sanitizer with eucalyptus, lemon, and tea tree, which is antibacterial, and antiviral, produced in Croatia and packaged in recycled plastic.

For the Plasina brand, we developed a creative strategy, conceived the product concept and story, and created a slogan, comprehensive verbal communication, brand design, visual identity, pictograms, and product line packaging. The inspiration and foundation of the identity are based on the specific geographical location.

You can also view the complete Plasinia natural cosmetics project.