Kaštil Slanica restaurant

Client

Kaštil Slanica

Creative Team

Izvorka Jurić (strategy, creative and art direction)

Jelena Gvozdanović (copywriting)

Jurica Kos (design, presentation photography)

Vedran Klemens (illustration)

Lili Bašić (food photography)

Kaštil Slanica is a family-owned restaurant with more than 25 years of tradition. It offers high-quality local cuisine that guests can enjoy in an exceptional setting in the heart of the Cetina River canyon.

In addition to local guests, the restaurant aims to attract tourists visiting Omiš, the Dalmatian hinterland, and Central Dalmatia, as well as larger organised groups arriving through travel agencies or attending congresses and similar business events.

The aim of the rebranding was to define a new verbal and visual identity that presents Kaštil Slanica as a place where gastronomy, nature, local history, and family tradition come together in a complete story – a must-visit destination for experiencing the cultural and historical heritage and natural beauty of the area.

The restaurant is located on the family’s ancestral property, in a historic 16th-century fort that once served as a salt trading post. Even today, Kaštil Slanica can be reached by boat along the Cetina River, offering guests a first-hand experience of the area’s rich natural surroundings. The family also owns a collection of historical artefacts – old tools, photographs, maps, recipes, and other objects – that form an important part of the story and identity of the place.

The main motif retains the existing symbol of Kaštil – castle in Croatian – while introducing references to Slanica, brackish water in Croatian, and to salt shakers as an association with the restaurant’s gastronomic offering. The symbol is therefore built around the initials of the name Kaštil Slanica – K and S.

The identity is simple and elegant at its core, while the use of colours and materials throughout the visual elements and interior communicates emotion, tradition, local gastronomy, and natural beauty. The identity provides a foundation for a rich and versatile communication system, building the story in a slightly dramatic yet emotional and inviting way while allowing the Kaštil Slanica brand and its services to evolve.

Keepers of the Spice of Life

The restaurant’s slogan, Keepers of the Spice of Life, tells the story of a family that has run Slanica for generations and acts as a guardian of tradition and Dalmatian gastronomy. It also refers to the restaurant’s diverse offering as the “spice of life” – the things that make life interesting, exciting, enjoyable, and worthwhile.

The menu and promotional materials are complemented by illustrations and text that together tell the stories of the location and its gastronomic offering. The project also included the design of restaurant equipment, photography of dishes and table settings, souvenir design, interior and exterior signage, and the branding of specific elements within the space.