Salisol sports brand

Salisol is a sports brand offering a range of outdoor activities and active holiday experiences, including kayak and SUP rentals, guided active tours, yacht, speedboat and sports sailboat rentals, sailing schools, and other sports activities at sea.

The name Salisol combines two words from the Venetian dialect still present in Istria today: sal – salt and sol – sun. Salt and sun are strongly associated with summer and physical activity – skin exposed to the sun and covered in sea salt carried by the wind or left behind after swimming. The result is a simple, short, and memorable name with a lyrical and poetic quality that, at the same time, conveys the strength and dynamism of a genuine sports brand.

The identity is built around the principles of being contemporary, active, sporty, and dynamic. A bold, contrasting logo is the dominant element of the identity and is also used as an “S” monogram in selected applications. The Zico typeface, designed by Marko Hrastovec, draws inspiration from sports aesthetics.