ASPECT dog food

ASPECT is a brand of dog food in the Super premium category. It is a brand of functional food of the highest quality aimed at meeting all the needs of a specific breed (breed-specific food). The project includes brand design, design of the product line and packaging’s visual identity, a promotional campaign to launch a new brand, and brand website design.

The idea is based on one of the interpretations of the name ASPECT (“the way a person, place, or thing appears”), i.e., the popular saying that beauty comes from within since external beauty comes from the health of mind and body.

Thus, the design relies on close-up photographs of the dog’s hair incorporating the ASPECT brand name, highlighting the beauty of the coat as an indicator of a balanced diet and health. At the same time, photographs evoke emotions associated with primary tactile contact with your dog – running your fingers through your pet’s hair.

With this type of product, the primary information on the packaging represents the breed – a photograph of a dog’s figure or face. Due to a different approach, ASPECT products stand out on the shelf and attract attention. A palette of colors was also chosen to make a visual impact on the shelf, given the competition present. The combination of colors and the ratio of matte and gloss surfaces further communicates the premium product.