Greenwhey packaging design

Greenwhey is a French producer of organic proteins and dietary supplements, selling exclusively online. The redesign aims to modernize and unify the product line, establish a clear system for distinguishing sub-lines, and improve the overall online shopping experience.

The complex packaging architecture includes around 50 products across six sub-lines: proteins, sports supplements, vitamins, protein bars, granolas, and spreads. The protein range is further divided into four categories, each offering several flavors. This layered structure required careful visual organization to simplify customer decision-making.

Bold typography, a clear color system, and illustrations enhance clarity, create a memorable identity, and help the brand stand out from the competition. This type of identity is also particularly effective for generating a substantial impact on social media. It establishes a communication system that gives the client enough flexibility to manage assets and engage interactively with their audience independently.