Baro dog food

Client

Baro, Martin Špilak s.p.

Creative Team

Izvorka Jurić (strategy, creative and art direction)

Jurica Kos (creative and art direction)

Nino Dolenc (design, video)

Ana Babajko (3D modeling and animation)

BARO is a natural dog food line based on fresh meat and grain-free recipes.

The brand originated from the personal story of its owners and their dog, whose joyful barking inspired the name BARO. The goal was to position BARO as a premium brand while clearly communicating product quality and the natural origin of its ingredients. The strategy combines the emotional story of a happy dog with the product’s functional benefits. The result is the Happy Barks identity – a distinctive BARO world where nature, adventure, and flavours come together.

Illustrations are the key element of the packaging, turning each pack into a small scene from the BARO world. The visual system is built around rich illustrations, strong colours, and clear differentiation between product lines. Illustrations, typography, and a bold colour palette create a distinctive and recognisable presence across social media.

Today, BARO communicates a clear brand position through natural product quality, a strong emotional story, and a distinctive visual world.