Greenwhey proteins and supplements

Greenwhey is a French producer of organic proteins and dietary supplements, selling exclusively online. The redesign aimed to modernise and systematise the product range, establish a clear system for distinguishing between sublines, and improve the overall online shopping experience.

The complex brand architecture comprises around 50 products organised into six sublines: proteins, sports supplements, vitamins, protein bars, granolas, and spreads. The protein line is further divided into four categories, each offering several flavours. This multi-layered structure required careful visual organisation to simplify the decision-making process for customers.

Bold typography, a clear colour-coding system, and illustrations improve navigation, create a recognisable identity, and help the brand stand out from its competitors. The identity is also highly effective in creating a strong presence on social media. The communication system gives the client enough flexibility to independently manage the identity elements and engage with its audience through interactive communication.