Creative Social Work Association

The Creative Social Work Association provides support to people going through challenging periods in their lives. Its activities include psychosocial assistance and support, addiction prevention and the promotion of healthy lifestyles, professional support for people with addiction in achieving long-term abstinence, as well as assistance with the integration and education of vulnerable groups in society.

The redesign of the Creative Social Work Association’s visual identity retained its primary motif – hands. In the new identity, the hands face each other and together form a cross, communicating support and assistance in times of crisis, which lie at the core of the Association’s work.

The identity also retains its rich colour palette, with a reduced number of colours and tones adjusted to create a more contemporary look. The vibrant use of colour is an important element of the identity, bringing it closer to the younger target groups the Association primarily communicates with – teenagers and young adults.

The choice of the Agrandir variable typeface provides the flexibility needed for its application across the Association’s various materials and programmes.

The project included the design of a wide range of applications – from business document templates and various presentation and promotional materials to the website, digital materials, and individual sub-identities for the Association’s different programmes.