Creative Social Work Association
copywriting / storytelling / digital / 3D / motion / editorial / publications / visual identity
EDIT sustainable fashion
Client
I.G.O.R.
Creative Team
Izvorka Jurić (creative and art direction)
Jurica Kos (creative and art direction, design, motion, presentation photo and video)
Franjo Matković (fashion photo and video)
IGOR, founded by Croatian designer Igor Dobranić, is an international premium womenswear brand known for its elegant and timeless collections. When selecting materials, he considers both their quality and environmental impact, which led him to launch EDIT, a new sustainable fashion brand.
EDIT offers timeless pieces that are available year-round, affordable, and adaptable to all seasons. Each piece in this capsule collection is made from leftover materials from IGOR’s premium collections, transforming them into minimalist, functional everyday fashion.
The visual identity of the EDIT brand directly reflects its concept. Existing elements remain visible in their original form, but their rearrangement creates a new, harmonious whole.
The visual identity of the EDIT brand directly reflects its concept. Existing elements remain visible in their original form, but their rearrangement creates a new, harmonious whole.
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