EDIT sustainable fashion
visual identity / branding
IGOR, founded by Croatian designer Igor Dobranić, is an international premium womenswear brand known for its classy and timeless collections. When selecting materials, he values both quality and their environmental impact, which led him to launch EDIT, a new sustainable fashion brand.
EDIT offers timeless pieces that are available year-round, affordable, and adaptable to all seasons. Each piece in this Capsule Collection is made from leftover materials from IGOR’s premium collections, crafted into minimalist, functional everyday fashion.
The visual identity of the EDIT brand directly reflects its concept. Existing elements remain visible in their original form, but their rearrangement creates a new, harmonious whole.
Client
- I.G.O.R.
Creative team
- Izvorka Jurić, Jurica Kos (creative and art direction), Jurica Kos (design, motion), Franjo Matković (fashion photo and video), Jurica Kos (presentation photo and video)
