Fjori Fôra herbal tea

Following the rebranding of Fjori Fôra, its cosmetics and essential oils line, and its organic herbs line, we developed a new product subline – herbal teas that continue the story of combining natural production with the Mediterranean way of life.

The visual identity is centred around illustrations of sage, bay, and olive leaves, painted in watercolour to further emphasise their natural character and the idea of the leaves infusing directly into the drink. Watercolour brings softness, transparency, and a sense of lightness, conveying the sensory quality of the tea-making ritual. The typographic treatment and overall packaging design are inspired by Eastern philosophies of peace, meditation, and balance. This creates harmony between Mediterranean and Eastern sensibilities and between the healing and spiritual aspects of enjoying tea.

The packaging retains the recognisable Fjori Fôra aesthetic, a fusion of tradition and modernity, while introducing a calmer, more meditative tone to this line. The colour palette and illustrations are tailored to the character of the subline, while the typography and overall design build on the existing brand system.

Through this line, Fjori Fôra once again brings together the authentic Mediterranean spirit, contemporary design, and everyday enjoyment.

More about Fjori Fôra rebranding and Fjori Fôra organic herbs.