Liberatorij

Our task was to create a name, verbal communication, and visual identity for Emotional Freedom Techniques practitioner Svetlana Del Vecchio.

Emotional Freedom Techniques (EFT) is an alternative treatment method that offers healing from physical and emotional pain and distress. It’s also referred to as “tapping” or “psychological acupressure” – a form of acupuncture that uses the fingertips to stimulate energy points in the body.

The name was created by the merging of the words liber (the root of the word freedom in Latin) and laboratory: hence Liberatorij (Liberatory) – a place where we come to learn how to release emotions and restore lost harmony and energy balance.