CEMEX cement products line
branding / rebranding / copywriting / storytelling / packaging design / visual identity
Nutris company
Client
NutriS d.o.o.
Creative Team
Izvorka Jurić (strategy, creative and art direction)
Jurica Kos (creative and art direction, design)
Igor Poturić (copywriting)
Nino Dolenc (design)
Katja Malešević (infographic design)
Ana Babajko (3D modeling and animation)
Nutris operates across agriculture, technology, and food production, covering the entire cycle from field to food. Previously structured through multiple sub-brands – Nutris Farm, Nutris Tech, Nutris Me, and Nutris Group – the system resulted in a fragmented and unclear brand perception.
The redesign consolidates the system into a single, clearly positioned masterbrand, transforming a complex structure into one cohesive identity aligned with Nutris’ circular approach.
The concept draws from the core of Nutris’ business – plant proteins. Inspired by their molecular structure, the identity translates complex scientific forms into a simple and recognisable visual system, connecting science, technology, and food into one unified expression.
Interior design: Das Haus d.o.o.
NutriSmart is a portfolio of plant-based ingredients derived from fava beans, combining functional performance with a sustainable approach to modern food production.
The identity extends into a range of branded merchandise, where subtle wordplay adds a layer of personality to the visual system.
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