Zeru wines

For 30 years, the Rajčić family has been safeguarding the secrets of their finest wine blends. Their brand offers a line of cuvée wines sourced from vineyards in the Northern Dalmatia region of Croatia. Produced in small quantities, these wines are primarily marketed through restaurants and boutique hotels. Their distinctive blends and complex flavours are best appreciated over time.

In the Dalmatian dialect, ‘Zeru’ means “a hint”, “a drop,” or “a little bit of something”. Zeru wines tell an inspiring story about the art and mystique of crafting top-quality wine – savouring it slowly and discovering it little by little.

The logo is designed by segmenting the letterforms, with the contours of individual segments cut differently across the labels in the line. The fragmented brand name reflects the mystery behind crafting premium wine, inviting the taster on a journey of gradual discovery.

The Zeru identity later expanded beyond wine to include Zeru uja extra virgin olive oil and Zeru octa wine vinegar, evolving the original visual system into a new product category. Check the Zeru oil & vinegar project.