ZERU wines
naming / product identity / packaging design
For 30 years, the Rajčić family has been safeguarding the secrets of their finest wine blends. Their brand offers a line of cuvée wines sourced from vineyards in the Northern Dalmatia region of Croatia. Produced in small quantities, these wines are primarily marketed through restaurants and boutique hotels. Their distinctive recipes and complex flavors are best appreciated over time.
In the Dalmatian dialect, ‘Zeru’ means “a hint”, “a drop,” or “a little bit of.” Zeru wines tell an inspiring story about the art and mystique of crafting top-quality wine—savoring it slowly, discovering it little by little.
The logo is designed by segmenting the letter characters, with each segmentation and contour cut varying across the labels in the line. The fragmented brand name echoes the mystery behind crafting premium wine, inviting the taster on a journey of discovery.
Client
- Olvin
Creative team
- Izvorka Jurić, Jurica Kos (creative and art direction), Igor Poturić (copywriting), Nino Dolenc (design), Ana Babajko (3D modeling and animation)