BITE ART
branding / copywriting / identity / packaging design
BITE Zagreb
Client
BITE ART
Creative Team
Izvorka Jurić (creative and art direction, design)
Tea Jurišić (illustration)
Jurica Kos (photography)
BITE Zagreb is the first product in the line of BITE ART artistic cookies destination souvenirs. This line of promotion will represent major Croatian tourist cities with products such as BITE Split, BITE Pula, BITE Zadar, etc. Each city from this line will be represented through a custom-made illustration created in collaboration with Croatian illustrators living or working in the cities the product represents.
The motifs are connected to the story of Zagreb – a story about culture, architecture, museums, food, parks, customs, and people. The selected illustration style is closely related to the idea of the product and the presentation of Zagreb in the BITE ART way. BITE Zagreb is the result of the collaboration of project author Ana Šerić, designer Izvorka Jurić, and illustrator Tea Jurišić.
When opening the package, the bottom of the box dissolves into a “bowl” holding biscuits, with an illustration of a Zagreb saucer. This packaging encourages the traditional Croatian gingerbread with Zagreb motifs to be served and tasted in the company of family and friends.
BITE Zagreb is envisioned as part of a system, generated from the BITE ART brand form, applicable to future editions of this line.
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