Brachia KIDS olive oil packaging

Brachia KIDS is Croatia’s first olive oil intended for children, and for their parents who understand the beneficial properties and high nutritional value of olive oil and would like to include it in their children’s diet.

Fresh and alluring, the fruity flavors of the ecologically grown olives from the island of Brač are ideal for popularizing olive oil among children. While the design of the packaging aims to attract and amuse children and tell them a story about this healthy product (still underused in Croatia), the Brachia brand aims to pave the way for positive changes in children’s diets.

Fully in line with the purpose of the product, the packaging communicates with consumers in a more accessible and flexible way compared with Brachia’s earlier packaging. It was designed in order to make the product accessible to children and fun to use. It is also supposed to be educational, raising awareness of the importance of regular consumption of olive oil.

The entertaining aspect of the packaging is manifested in the illustrations of characters: olives, olive leaves, and colored pencils, communicating with each other on the packaging.

The small glass bottle is partly wrapped up in a box that, together with the bottle’s black tip, has the shape of a pencil inside which six actual colored pencils can be found. When the box is unwrapped, a fun coloring book is found, with pictures of a tree and olive leaves and various riddles for children. Olive oil is food for the body and the riddles and coloring book are food for the brain. Together they make a complete product that supports a child’s healthy development.