Encian healthy nutrition

Encian is one of the pioneers of healthy nutrition in Croatia, offering more than 100 products, from dietary supplements and natural food to cosmetics and household items.

98% of sales occur in physical retail spaces, but the products are distributed across various shelves within the same store, reducing the brand’s strength and visibility. The existing visual system was inconsistent, with uneven communication and no clear brand identity. Packaging varied in colors, materials, typography, and design approach.

The challenge of this rebranding was to reorganize the brand architecture and redefine the visual identity to position Encian as an accessible, modern, and relevant choice for today’s consumer, without losing the trust of its existing audience.A new brand architecture was created with clearly defined product lines and sub-lines. A cohesive identity system was established, connecting the brand and products into a coherent and recognizable framework. The color palette and typographic system were modernized and simplified, while key brand elements were refined and strengthened.

The result is increased brand recognition and visibility at retail points, a clearly structured product portfolio, and a stronger visual identity that highlights Encian among competitors and sets the foundation for future brand growth and communication.