Ericsson Nikola Tesla “Numbers” annual report

annual report

Ericsson Nikola Tesla, a leader in information-communication technologies, managed to change the scope of its activity, becoming a unique example of a Croatian company that has reinvented itself. Our task was to design the company’s annual report which was to present the previous year’s business results and to communicate the idea of ENT’s unique knowledge, experience, and innovativeness that stimulate prosperity in the society in which it operates.

The annual report was produced as a typographic solution entitled 365 / 21246. The design is based on clear white surfaces and the interplay of hidden messages, indicated by the clues in the form of visible numbers of considerable size. The visible numbers represent the universal language of business, while the hidden notes suggest that these numbers do not only reflect Ericsson’s business success but also those who deserve credit for it – the people and their personal accomplishments and professional qualities.

The hidden messages were created using typography and special colors (brilliant lacquer, UV lacquer), making them visible only under UV light. To make reading possible, a pocket UV lamp was integrated into the report! The illuminated messages and the lamp represent a tribute to Nikola Tesla, a great figure who is a constant inspiration to the company.


  • Ericsson Nikola Tesla d.d.
  • _
  • designed for Tridvajedan

Creative team

  • Izvorka Jurić (creative and art director), Jelena Gvozdanović (creative director, copywriter), Vedran Matić (designer)
Awards and honors

part of “Exhibition of Croatian Design 09/10″
CDS – Croatian Designers Society, 2010, Croatia
Red Dot for High Design Quality
Red Dot Design Award: Communication Design, 2009, Germany
ED Awards Bronze
European Design Awards, 2009, EU
FESTO Silver Bell
17. FESTO – marketing communications festival, 2009, Croatia