Play reel

Taste Dalmmmatia cookbook

Client
Shuttle Tours d.o.o.
Creative Team
Izvorka Juric (creative and art direction)
Igor Poturic (copywriting)
Jurica Kos (design)

Taste Dalmmmatia – a Dalmatian heritage cookbook celebrates the culinary heritage of Dalmatia. For the project, we developed the creative concept, verbal communication, and design.

Through its three main chapters – “Gourmmmmmmmmet appetizers,” “Ammmmmmmmmazing main courses,” and “Lip-smmmmmmacking desserts” – the cookbook presents some of the most important traditional recipes of Dalmatian cuisine, passed down through generations. Other sections introduce essential Dalmatian ingredients, wines, olive oils, and more, as well as must-see destinations, Dalmatia’s cultural heritage, and the services offered by the Shuttle Tours agency.

The cookbook is a thank-you gift for the agency’s guests and a reminder of their time in Dalmatia. It also serves as promotional material: once back home, guests can prepare the recipes for their families and friends, sharing their experience of Croatia and Dalmatia through food.

The creative concept is based on playing with the word Dalmatia and the interjection “MMMM”, incorporated into the name of the cookbook and its chapters. It directly and playfully expresses the pleasure of enjoying delicious food. The colour palette is derived from the colours of Dalmatian visual identity.

An important part of the cookbook is its photography. Food photography is by Maja Danica Pečanić and Filip Trezner, while destination photography is by Paul Prescott, Luka Esenko, Andrija Carli, and others.