GENOS laboratory DNA testing kits

Client

GENOS d.o.o.

Creative Team

Izvorka Jurić (creative and art direction, design)

Jelena Gvozdanović (copywriting, design)

Maja Danica Pečanić (packaging photography)

Genos is the first private DNA laboratory in the region that performs all types of DNA analyses. Using state-of-the-art laboratory equipment and methods and validated protocols, Genos offers a complete service, from isolating DNA to interpreting the results.

Genos DNA testing kits are intended for self-sampling. Using the collector in the packaging, a swab sample of the buccal mucosa is taken. The sample is then placed in the returnable container enclosed and sent back to the Genos laboratory for analysis. As one of the basic requirements, the product has a hard outer packaging protecting the collector from damage.

The DNA-testing product line currently includes six products. Design is based on a modular system that enables lower production costs and a quick response to the development of new products based on the latest discoveries in genetics. The tube is made of white matte cardboard with selectively printed UV varnish on the stylized illustration of a DNA chain. The self-adhesive labels are designed in a specific color, and the photograph is associated with the purpose of the product.

The promotional gift package, suitable as a gift for business associates or partners, has been designed to present the services that Genos offers, but in a relaxed and humorous way: In the style of forensic evidence, in a sturdy plastic bag secured with a red tape and an informative label, and with the slogan “Proof that we care”.

Relying on a creative idea, this package stands out among other exclusive business gifts. The reactions to it were very positive, helping our client gain an added advantage.