Baro dog food

Client

Baro, Martin Špilak s.p.

Creative Team

Izvorka Jurić (strategy, creative and art direction)

Jurica Kos (creative and art direction)

Nino Dolenc (design, video)

Ana Babajko (3D modeling and animation)

BARO is a natural dog food line based on fresh meat and grain-free recipes.

The brand originated from a personal story of the owners and their dog, whose joyful barking inspired the name BARO. The goal was to position BARO as a premium brand and clearly communicate product quality and the natural origin of its ingredients. The strategy combines the emotional story of a happy dog with the product’s functional benefits. The result is the Happy Barks identity — a distinctive BARO world where nature, adventure, and flavours come together.

Illustrations become the key element of the packaging, turning each pack into a small scene from the BARO world. The visual system is built on rich illustrations, strong colours, and clear product line differentiation. Illustrations, typography, and a bold colour palette create strong recognition across social media.

Today, BARO communicates a clear brand position through natural product quality, a strong emotional story, and a distinctive visual world.