Brando writing instruments

Client

studio minimo d.o.o.

Creative Team

Izvorka Jurić (strategy, creative and art direction)

Jurica Kos (creative and art direction, photography)

Nino Dolenc (design)

BRANDO is a Croatian brand of handcrafted writing instruments where tradition, artisanal craftsmanship, and sustainability converge. Each pen is made from reclaimed or responsibly sourced wood, highlighting the material’s natural beauty and distinctive character.

The packaging follows the same philosophy: an elegant, minimal, and multifunctional box inspired by the structure of wood. The BRANDO product line is differentiated by three subtle tonal variations: blue for the ballpoint pen, grey for the mechanical pencil, and black for the fountain pen.

Every detail has been carefully considered with respect for the material, resulting in packaging that endures, inspires, and embodies BRANDO’s dedication to the timeless beauty of writing.

Upon opening the outer protective layer, a signature cutout reveals the wood beneath, allowing the pen’s natural grain to become part of the brand identity.

Beyond protecting the writing instrument, the box transforms into a functional display stand, making the packaging a lasting part of the user experience.

The messaging system is rooted in simplicity, natural materials, and craftsmanship. The digital identity is designed for strong recognition across social media – clear forms, bold contrast, and handwritten details.