Fjori Fôra herbal tea

Following the rebranding of the Fjori Fôra brand, which included its cosmetic and essential oil lines, as well as the organic herbs line, we developed a new product subline: herbal teas. This continues the story of natural production and a Mediterranean lifestyle.

The visual identity is centered around an illustration of a tea leaf – sage, bay, and olive – painted in watercolor technique, further emphasizing the natural origin and the idea of the leaf dissolving directly into the drink. The watercolor brings softness, transparency, and a sense of lightness, evoking the sensuality of the tea ritual itself. The typographic treatment and overall design are inspired by Eastern philosophy, emphasizing peace, meditation, and balance, thereby creating harmony between Mediterranean and Oriental sensibilities – the healing and spiritual aspects of tea enjoyment.

The packaging retains the recognizable Fjori Fôra aesthetic, a fusion of tradition and modernity, while introducing a calmer, meditative tone in this line. The color palette and illustrations are tailored to the character of this subline, while typography and overall design remain consistent with the established brand system.

Through this line, Fjori Fôra once again unites authentic Mediterranean spirit, contemporary design, and the quiet pleasure of everyday rituals.

More about Fjori Fôra rebranding and Fjori Fôra organic herbs line.