Pet Network identity

Pet Network is a business group consisting of companies from several EU countries. They develop, produce and market pet products and services in the mission of pet care. Pet Network mostly appeals to investors and the business world (landlords, traders, suppliers ..), but because of the topic, the client’s desire was to show a cheerful, playful, and warm side. Identity is therefore designed modularly – some materials are serious and some are more relaxed with illustrations of animals.

As part of promoting a new identity, messages have been created that communicate the new group name and the values they represent.