Zeru oil & vinegar

Zeru uja extra virgin olive oil and Zeru octa wine vinegar extend the Zeru brand into a new product category. In the Dalmatian dialect, zeru means “a hint”, “a drop,” or “a little bit of” — making Zeru uja and Zeru octa a playful reference to “a little oil” and “a little vinegar.” A simple linguistic twist connects the products directly to the master brand while giving each one its own memorable name.

Zeru vina, the line of wines, tells a story of the art and mystique of winemaking, savoring and discovering wine little by little. Their restrained, monochromatic design lets the wine itself provide the color. Rather than simply transferring the wine’s identity to a new format, the design expands the Zeru system through contrast: intense colors, a fuller bottle shape, and colored foil details express richness and fullness of flavor.

The typography becomes an image in itself. Extremely elongated letterforms stretch across the full height and around the bottle, revealing the Zeru uja and Zeru octa product names as they turn and tilt — making the act of pouring part of the visual experience.