Zeru oil & vinegar

Zeru uja extra virgin olive oil and Zeru octa wine vinegar extend the Zeru brand into a new product category. In the Dalmatian dialect, zeru means “a hint”, “a drop”, or “a little bit of something” – making Zeru uja and Zeru octa a playful reference to “a little oil” and “a little vinegar”. A simple linguistic twist connects the products directly to the master brand while giving each one its own memorable name.

Zeru vina, the line of wines, tells a story of the art and mystique of winemaking, savouring and discovering wine little by little. Its restrained, monochromatic design lets the wine itself provide the colour. Rather than simply transferring the wine’s identity to a new format, the design expands the Zeru system through contrast: intense colours, a fuller bottle shape, and coloured foil details express richness and fullness of flavour.

The typography becomes an image in itself. Extremely elongated letterforms stretch across the full height and around the bottle, revealing the Zeru uja and Zeru octa product names as the bottle is turned and tilted – making the act of pouring part of the visual experience.